BRAND DEALS
Brand deals that pay you fairly and let you keep moving.
Endorsement, influencer, and brand partnership contracts for Ontario creators, artists, and athletes.
THE DIRECT ANSWER
What is a brand or sponsorship agreement?
A brand or sponsorship agreement is the contract between a creator, artist, or athlete and a brand that sets out the deliverables, usage rights, exclusivity, payment, and compliance obligations for an endorsement or branded-content deal. In Canada, it also has to satisfy Competition Bureau disclosure rules and the standards set by Ad Standards.
WHY IT MATTERS
Brand deals look straightforward on paper.
Post X, say Y, get paid Z. The contract behind that sentence decides whether the creator keeps the rights to the content they make, whether the brand can use that content forever in all media, what happens if the creator posts something the brand considers off-brand, and how exclusivity restricts other opportunities.
The recurring problems: perpetual usage rights for a one-time fee, broad exclusivity categories that lock out future deals, approval rights that let brands kill content after it is made, morality clauses that trigger on the brand's interpretation of bad behaviour, and payment terms that run 60–90 days.
We review brand deals, redline the clauses that cost the most, and structure deals for creators who deal with brands frequently enough to benefit from a standard set of terms they can push back with.
HOW WE SUPPORT YOU
Brand work tightened from your side of the deal.
01
Review and negotiate brand endorsement, influencer, and sponsorship agreements.
02
Redline usage rights, exclusivity, term, and payment terms.
03
Advise on Canadian disclosure rules, Ad Standards compliance, and tax treatment.
04
Structure master brand-deal terms you can push back with on future agreements.
05
Handle image and likeness grants, approval rights, and morality clauses.
06
Draft agent, manager, and talent agency agreements that sit on top of brand deals.
FAQ
Common questions about brand deals.
Do I need to disclose a brand deal?
What's a morality clause?
How long should usage rights run?
What about exclusivity?
When do I get paid?
Are these deals different for athletes?
RELATED SERVICES
Work we often pair with brand deals.
NIL Lawyer Canada
Name, image, and likeness deal review for Canadian university and professional athletes.
Endorsement Deal Lawyer Toronto
Brand endorsement, ambassador, and sponsorship contracts for Ontario athletes.
Image Rights Lawyer Toronto
Protection, licensing, and enforcement of an athlete or creator's name, image, and likeness.