SPORTS LAW
OVERVIEW
NIL, endorsements, and likeness rights, negotiated with your long game in mind.
NIL deals, endorsement and sponsorship contracts, agent agreements, and name, image, and likeness protection for athletes across Ontario. Built for the pace the industry actually moves at.
TRUSTED BY ARTISTS, ATHLETES, AND ENTREPRENEURS ACROSS ONTARIO
MEET THE PRACTICE
A sports practice for Canadian athletes, agents, and the brands that work with them.
NIL deals
Name, image, and likeness agreements structured to protect long-term value, not just the short-term payment.
Endorsements
Brand and sponsorship contracts reviewed for exclusivity, morality clauses, and renewal terms so one deal does not lock out the next.
Agent review
Representation agreements, commission structures, and exit terms. Know what you are promising before you sign.
Likeness protection
Trademark and right-of-publicity work to protect your name, image, and likeness from unauthorized use.
HOW WE WORK WITH YOU
In your corner, across every deal.
Free consultation, clear scope
Start with a free 30-minute call. You leave with a clear scope, flat fee, and timeline. No retainer, no surprises.
Negotiated, not just reviewed
We flag the traps, draft the redline, and are at the table through the back-and-forth. Not a summary and goodbye.
Built for how sports moves
Fast turnaround when a deadline hits, steady strategy between deals. Advice that scales with your career.
OUR GUIDING PRINCIPLES
Every engagement is guided by principles designed to make legal work feel less like legal work.
Plain-language
We break down the why behind every clause. You leave every call knowing exactly where you stand.
Industry-fluent
A lawyer who understands how athlete deals actually work in Canada. Advice that fits the reality, not a US playbook.
Proactive
We help you build the legal foundations that protect your career long after the current deal is done.
OTHER PRACTICE AREAS
Working on something outside sports? We help across four more practice areas.
Entertainment Law
Record deals, publishing, management, and brand licensing for independent artists and labels.
Startup and Tech
Incorporation, founder agreements, and SaaS contracts for early-stage teams building in Ontario.
Contract Review
Clause-by-clause reviews. Fast turnaround, flat fees, no retainer required.
IP Protection
Trademarks, copyright, and brand protection for creatives and founders who have built something worth protecting.
CLIENT PHOTO
As an athlete, having a lawyer who understood the NIL landscape in Canada was a game changer. Erika gave me real confidence going into that endorsement negotiation.
M. T.
Semi-Pro Athlete, GTA