pro·tect | \ prə-ˈtekt \ | to maintain the status or integrity of, especially through financial or legal guarantees such as : to save from contingent financial loss : to foster or shield from infringement or restriction.
Protecting your innovation, creation, brand, business, and works should be of top priority to you.
Why is Protection Important?
It attracts investors - There is something concrete for them to invest in.
It helps in securing funding - Financial institutions don’t lend on the basis of an idea.
It facilitates longevity - You are in control of your assets and how they are used.
It helps sustain business - Ownership of your business’s assets enables economic gain.
It promotes further innovation and creation - Access to resources enables innovation and creation through further research and development.
It helps to prevent fraud - Your rights are protected, no one can take ownership of what is legally yours.